Adobe adds live video ad insertion and tighter video stream measurement
MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
How to make air pollution measurement more accurate
Google to expand “Store Visits” online-to-offline foot traffic measurement
Google Launches Its Analytics 360 Suite to provide higher advertising and marketing measurement tools for “Micro-Moments”
Cracking The Black field of Digital size: cellular Apps
Rentrak And comScore To Merge creating vast Media size firm
YouTube Reportedly Prepping For impartial Viewability measurement
Making Rocket Launches A Breeze: NASA Unveils a new Wind size gadget
DoubleClick provides pass-instrument dimension throughout web, Native devices, Programmatic assured
Yahoo Opens as much as 1/3-party measurement For Fraud, Viewability
Google Brings YouTube brand raise size To cellular, provides Metrics