‘JIC’ Opens On ‘Weaponized’ Note, Paramount’s Halley Slams Nielsen Accreditation Endorsement
Nielsen Strikes ‘Four Screen’ Measurement Deal With Roku
Fox’s Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Nielsen Understated OOH TV Viewing Since Sept. 2020
Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
MRC: Nielsen ‘Hiatus’ Requires Approval
VAB: Nielsen Improves Reach, Data Estimates
Twitter’s Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Nielsen To Expand Streaming Programming Metrics
IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
YouTube Integrates Nielsen TV Data Into Google Reach Planner
Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit
New Nielsen service offers podcast audience insights for advertising
MRC Finds All But Two Digital Ad Measurers Now ‘BTR’ Compliant: Google, Nielsen Still Not Rendering
TV content discovery sucks. Can Nielsen make it better?
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Nielsen links up with J.D. Power to create a new Auto Cloud
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
Google announces third-party measurement expansions with MRC, Nielsen, comScore
How many people really watched “Bright” on Netflix? Nielsen says it has some answers
Nielsen buys multitouch attribution provider Visual IQ