TransUnion’s Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Tru Optik leads consumer privacy initiative for OTT TV
AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
Tru Optik announces collaboration with comScore
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads
Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV