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Tag: Optik
Technology Highlights - Daily Updates on Technology & Devices
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TransUnion’s Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Acquisition
cookieless
IdentityBased
Into
Marketing
Optik
Reach
strengthen
TransUnion's
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Tru Optik leads consumer privacy initiative for OTT TV
Consumer
Initiative
Leads
Optik
Privacy
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Broadcasting
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AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
AppNexus
Between
First
Offer
Optik
Partnership
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Marketing Platforms
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Tru Optik announces collaboration with comScore
Announces
Collaboration
ComScore
Optik
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Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Allows
Customer
Data
Identified
LiveRamp
Optik
targeting
Through
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Advertisement Industry
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Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads
Brown
Individuals
Kantar
Millward
Optik
Purchases
RealWorld
track
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Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Bring
Cloud
Connected
Data
Launches
Optik
Segment
targeting
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