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Tag: OutOfHome
Technology Highlights - Daily Updates on Technology & Devices
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Bermuda Tourism launches 3D digital out-of-home in New York
Bermuda
Digital
Launches
OutOfHome
Tourism
York
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Neustar brings identity resolution to digital out-of-home with Captivate partnership
Brings
Captivate
Digital
Identity
Neustar
OutOfHome
Partnership
Resolution
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Firefly ups the ante for digital out-of-home
Ante
Digital
Firefly
OutOfHome
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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
Conquers
Coordination
dark
Digital
incar
OutOfHome
Waze
Zone
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Digital out-of-home advertising is fracturing into many channels
Advertising
Channels
Digital
fracturing
Into
Many
OutOfHome
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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Another
Becomes
Channel
DSPs
Inventory
OutOfHome
Programmatic
Real
World
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ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
Especially
Finds
Impacting
Media
OutOfHome
Programmatic
Traditional
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onto
Programmatic
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AdQuick adds tools to measure impact from Digital Out-of-Home campaigns
Adds
AdQuick
Campaigns
Digital
From
Impact
Measure
OutOfHome
Tools
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Vistar launches private marketplace for Digital Out-of-Home
Digital
Launches
Marketplace
OutOfHome
Private
Vistar
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Digital Transformation
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Not your father’s billboards: Interactive out-of-home is coming of age
billboards
Coming
Father’s
Interactive
OutOfHome
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Gadgets
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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Adds
Data
FirstParty
LiveRamp
OutOfHome
Partnership
targeting
Through
Vistar
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Marketing Platforms
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Sensing vulnerability, Out-of-house goes on the assault in opposition to digital display
Against
Attack
Digital
Display
Goes
OutOfHome
Sensing
Vulnerability
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Security Measures
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Gimbal And NanoLumens carry “Minority file” doable To Digital Out-Of-home
Bring
Digital
Gimbal
Minority
NanoLumens
OutOfHome
Potential
Report
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Digital Age
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