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Tag: Programmatic

Technology Highlights - Daily Updates on Technology & Devices

Accelerating Your Fintech App Growth: Is Programmatic the Key?
Accelerating Your Fintech App Growth: Is Programmatic the Key?

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Cox Heads Programmatic Product Management For Integral Ad Science
Cox Heads Programmatic Product Management For Integral Ad Science

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FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%

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4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report
4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report

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What Programmatic Advertising Can Do for Businesses in 2022
What Programmatic Advertising Can Do for Businesses in 2022

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How to get real Ukraine news to Russians: This group is starting with programmatic ad tech
How to get real Ukraine news to Russians: This group is starting with programmatic ad tech

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$20
Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate

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SEMrush
CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%

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Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic

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Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video

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Captify Appoints Former Comcast, AOL Exec To CRO Merging Search, TV, Programmatic
Captify Appoints Former Comcast, AOL Exec To CRO Merging Search, TV, Programmatic

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OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising

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$57
Social now dominates $57.3 billion U.S. programmatic display market
Social now dominates $57.3 billion U.S. programmatic display market

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

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DAX And Urban One Ink Radio, Programmatic Deal
DAX And Urban One Ink Radio, Programmatic Deal

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Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Researchers Find Malicious Auto-Redirect Ads In Programmatic Video

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Irish GDPR investigation of Google could impact entire programmatic ecosystem
Irish GDPR investigation of Google could impact entire programmatic ecosystem

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Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

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Google Ad Manager adopting first price auctions for programmatic display, video
Google Ad Manager adopting first price auctions for programmatic display, video

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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

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UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH

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Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

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