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Tag: Programmatic
Technology Highlights - Daily Updates on Technology & Devices
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Accelerating Your Fintech App Growth: Is Programmatic the Key?
'fintech'
accelerating
growth
Programmatic
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Cox Heads Programmatic Product Management For Integral Ad Science
'Science
Heads
Integral
management'
Product
Programmatic
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FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Drive
FASTs
Programmatic
Share
targeting
Video
Views
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4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report
'Fake'
Inventory
Programmatic
Report
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What Programmatic Advertising Can Do for Businesses in 2022
2022
Advertising
Businesses
Programmatic
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How to get real Ukraine news to Russians: This group is starting with programmatic ad tech
Group
news'
Programmatic
Real
Russians
Starting
Tech
This
Ukraine
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$20
Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
$20.3B
2022
Dominate
Global
Likely
Programmatic
Rise
Spend
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CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
Accounts
Buys
Premium
Programmatic
Video
Views
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Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Addressable
pandemic
Powers
Programmatic
Simpli.fi
surge
Through
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Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
ComScore
Contextual
LiveStreaming
MediaMath
Partner
Programmatic
targeting
Video
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Captify Appoints Former Comcast, AOL Exec To CRO Merging Search, TV, Programmatic
Appoints
Captify
Comcast
Exec
Former
Merging
Programmatic
Search
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OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Advertising
Granted
Impressions
OpenX
Patent
Programmatic
Scoring
Users
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$57
Social now dominates $57.3 billion U.S. programmatic display market
$57.3
Billion
Display
Dominates
Market
Programmatic
Social
U.S.
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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
2019
AdTech
growth
Implications
Measurement
Privacy
Programmatic
rounding
Standards
Trends
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DAX And Urban One Ink Radio, Programmatic Deal
Deal
Programmatic
Radio
Urban
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Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
AutoRedirect
Find
Malicious
Programmatic
Researchers
Video
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Irish GDPR investigation of Google could impact entire programmatic ecosystem
Could
Ecosystem
Entire
GDPR
Google
Impact
Investigation
Irish
Programmatic
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Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Becoming
Introduce
Medium
Netflix
Programmatic
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Google Ad Manager adopting first price auctions for programmatic display, video
Adopting
Auctions
Display
First
Google
Manager
Price
Programmatic
Video
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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
“The
Accusations
Against
Bedrock
Built
Europe
Groups
Privacy
Programmatic
Question
Upon
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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Acquires
Bulk
Capabilities
Focus
Increase
Programmatic
RhythmOne
Taptica
Video
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UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Days
DOOH
Fight
From
moves
Programmatic
Resells
Tickets.
Using
Vegas
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Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
bidstreams
Data
forensics’
Fraud
Gravy’s
Identify
Location
Minimize
Programmatic
Seeks
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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Another
Becomes
Channel
DSPs
Inventory
OutOfHome
Programmatic
Real
World
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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Buyers
Media
More
Optimistic
paints
Picture
Programmatic
Quality
Report
Slightly
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