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Tag: Programmatic
Technology Highlights - Daily Updates on Technology & Devices
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document: cellular To Dominate Programmatic promotion, depart personal computer in the mud
Advertising
Desktop
Dominate
Dust’
Leave
Mobile
Programmatic
Report
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onto
Programmatic
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Simpli.fi Steps Up Programmatic direction For local Media Buys
Buys
Local
Media
Path
Programmatic
Simpli.fi
Steps
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onto
Programmatic
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the many Faces Of Programmatic advert Fraud
Faces
Fraud
Many
Programmatic
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Programmatic
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study Finds each in style Programmatic Adoption And lack of expertise how it Works
Adoption
Both
Finds
Lack
Programmatic
Study
Understanding
Widespread
Works
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Programmatic
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Ex-Nielsen information Scientist Doe Joins Programmatic tv Platform Clypd As analysis Chief
Chief
Clypd
Data
ExNielsen
Joins
Platform
Programmatic
Research
Scientist
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Streaming
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Hulu Opens up to Programmatic With fb’s LiveRail And Oracle DMP
Facebook’s
Hulu
LiveRail
Opens
Oracle
Programmatic
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Facebook
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Rubicon mission Says cellular Now more than 20% Of Programmatic ad Spend
Mobile
More
Programmatic
Project
Rubicon
Says
Spend
Than
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Advertising
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DoubleClick provides pass-instrument dimension throughout web, Native devices, Programmatic assured
Across
Adds
CrossDevice
DoubleClick
Guaranteed
Measurement
Native
Programmatic
Units
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onto
Advertising
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forty two % Of Programmatic patrons still Get Reporting In Spreadsheet Attachments
Attachments
Buyers
Percent
Programmatic
Reporting
Spreadsheet
Still
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onto
Behavior
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Google’s In-The-second advertising version Expands On actual-Time Attribution, Programmatic
Advertising
Attribution
Expands
InTheMoment
Model
Programmatic
RealTime
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onto
Google
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Multimillion-dollar Annual cost Of Programmatic systems might sluggish business increase
Annual
Cost
Could
growth
Industry
MultimillionDollar
Platforms
Programmatic
Slow
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Business Improvement
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Adobe Acquires Dynamic creative Tech, Creates an advanced Programmatic supply Chain
Acquires
Adobe
Advanced
Chain
Creates
Creative
Dynamic
Programmatic
Supply
Tech
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onto
Acquisition
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Google provides Programmatic TrueView ad shopping for structure In DoubleClick Bid supervisor
Adds
Buying
DoubleClick
Format
Google
Manager
Programmatic
TrueView
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Google
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Ooyala, TubeMogul partner On New top class Video Programmatic marketplace
Marketplace
Ooyala
Partner
Premium
Programmatic
TubeMogul
Video
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Video
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Google AdX, OpenX & Rubicon project stay high-Rated Programmatic marketers
Google
OpenX
Programmatic
Project
Remain
Rubicon
Sellers’
TopRated
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Advertising
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ComScore Aims To Bring Transparency To Programmatic With Independent Metrics
Aims
Bring
ComScore
Independent
Metrics
Programmatic
Transparency
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Technology
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Apple Brings Programmatic To iAd, Partnering With major ad Tech corporations
‘Apple
Brings
Firms
Major
Partnering
Programmatic
Tech
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Software
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