Twilio’s acquisition of Segment will support collection of digital data
Athletic Shoe Company On Enters New Customer Segment, Healthcare Workers
Segment adds quality tracking for incoming data to its resume
Segment launches Personas to capture its ecosystem data into customer profiles
Customer data platform Segment adds Looker Source to define audiences from multiple tools
Segment can now track users across sites without third-party cookies
Intel Posts Record Q4 2016 Quarterly Earnings; IoT Segment Sees Double Digit Growth
IAB begins to address messaging segment with report, standards development
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
segment provides more data sources besides apps and web sites to its hub
Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods
fb adds tremendous Bowl advert targeting phase