Tag: Soapbox

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As customers are forced to cheat on their favorite brands, will they come back?
As customers are forced to cheat on their favorite brands, will they come back?

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Can adtech sourced data be used in the fight against COVID-19?
Can adtech sourced data be used in the fight against COVID-19?

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Innovation now for a cookie-less future, logins are not the answer
Innovation now for a cookie-less future, logins are not the answer

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Digital assets should be the primary driver of brand consolidation strategy
Digital assets should be the primary driver of brand consolidation strategy

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Let’s prove to Star Trek Picard that ads don’t have to annoy
Let’s prove to Star Trek Picard that ads don’t have to annoy

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The challenges of CTV ad targeting
The challenges of CTV ad targeting

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Who owns revenue in the new buying environment?
Who owns revenue in the new buying environment?

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SEMrush
Soapbox: Does the demise of third-party cookies mean we’re back to the future?
Soapbox: Does the demise of third-party cookies mean we’re back to the future?

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Soapbox: The death of cookies will bring new life to advertising
Soapbox: The death of cookies will bring new life to advertising

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Soapbox: Is mind-reading technology the future of consumer understanding?
Soapbox: Is mind-reading technology the future of consumer understanding?

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