Fortnite’s new post-apocalyptic season taps into Fallout, Mad Max and X-Men
Mastercard taps AI to find compromised credit and debit card numbers faster
Chime taps T-Pain to teach financial literacy to Gen Z—and they need it more than ever
McDonald’s Grimace shake taps into the secret of nostalgia marketing
Lip-licking controller steers devices using tongue taps
Apple Taps Disney Exec To Head Apple TV+ Marketing
Kantar Taps Merkle Vet For Top Insights Role In The Americas
Apple taps ‘Oldboy’ director to shoot a martial arts fantasy film on an iPhone 13 Pro
Carat Taps Parker To Oversee Global Microsoft Media Business
Dentsu Taps iProspect’s Philips As Global Media Products Chief
Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Stagwell’s ForwardPMX Taps Mona To Lead Martech And Data Offering
IAB Tech Lab Taps Nexstar’s Katsur As CEO
Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
Tambo Taps iProspect’s Farley For Marketplace Consultancy Division
Roger West Taps Lever Interactive’s Peyton As Director Of Digital Strategy
Microsoft Taps Suzy For Real-Time Consumer Research, Survey Finds Preference For Minimalism
NASA taps SpaceX to bring its Gateway station to the Moon
Spotify taps big-name musicians to help test Instagram-like stories
NASA taps Nokia to bring LTE to the Moon
Horizon’s Night Market Taps Chulis For New Data Science Role
Biden taps Samuel L. Jackson for a powerful new ad: ‘Vote, dammit, vote!’
Amazon Web Services taps former Space Force head Clint Crosier for a space-focused cloud unit
Guinness taps into the Nick Offerman guide to advertising for St. Patrick’s Day