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Tag: targeting
Technology Highlights - Daily Updates on Technology & Devices
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LinkedIn Rolls Out Interest Targeting for Advertisers
Advertisers
Interest
LinkedIn
Rolls
targeting
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Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting
Doing
Eliminate
Enough
GenderBiased
Marketers
targeting
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LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
Advertisers
Based
Interest
Interests
Lets
LinkedIn’s
Professional
Target
targeting
Users
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‘Squadron 42’ developers targeting 2020 for alpha, beta releases
'Squadron
2020
Alpha
Beta
Developers
Releases
targeting
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Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting
Dating
Exactly
Healthy
It's
Knows
singles
Slindir
targeting
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The Death Of Keywords As Audiences Become Key To Targeting In Search
Audiences
Become
Death
Keywords
Search
targeting
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Firefly adds mobile device-like targeting to ads on car rooftops
Adds
devicelike
Firefly
Mobile
Rooftops
targeting
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Hooking them young? “Amazon Teen” is targeting kids on Snapchat
Amazon
Hooking
Kids
Snapchat
targeting
Teen
Them
Young
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Here’s what Facebook says about ads and targeting on Portal
About
Facebook
Here’s
Portal
Says
targeting
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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
audience
DirecttoConsumer
First
Launches
Linear
Marketplace
Service
Simulmedia
targeting
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Is Facebook the only platform using 2FA for ad targeting purposes?
Facebook
Only
Platform
Purposes
targeting
Using
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Marketers can now use LinkedIn category data for targeting through Bing search
Bing
Category
Data
LinkedIn
Marketers
Search
targeting
Through
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DOJ charges Russian accountant with targeting 2018 midterms
2018
accountant
Charges
midterms
Russian
targeting
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Quora introduces Broad Targeting, says audience hits 300 million monthly users
audience
Broad
Hits
Introduces
Million
Monthly
Quora
Says
targeting
Users
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AdTheorent launches Relationship Targeting
AdTheorent
Launches
Relationship
targeting
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Viant adds purchase-based targeting for CPG ads
Adds
purchasebased
targeting
Viant
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Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Advertisers
Against
Discriminating
Ethnic
Facebook
Filters
From
Groups
Keep
Religious
Removes
targeting
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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
audience
BevMo
Cycle
Launches
Programmatic
Purchase
Segments
targeting
Viant
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Swrve’s new platform enables ‘payload’ targeting and triggering
‘payload’
enables
Platform
Swrve’s
targeting
Triggering
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British bank Monzo is targeting teens and their piggybanks
Bank
British
Monzo
piggybanks
targeting
Teens
Their
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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
Addressable
Adobe
First
IdentityLink
LiveRamp’s
Offering
Reseller
targeting
Through
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Facebook promises to nix its tools for discriminatory ad targeting
discriminatory
Facebook
Promises
targeting
Tools
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Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Adds
LocationBased
Platform
Simpli.fi
targeting
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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
Addressable
enables
Geofencing
Household
Individual
scale
Simpli.fi’s
targeting
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SMX Advanced recap: Audience targeting in a privacy-centric world
Advanced
audience
privacycentric
Recap
targeting
World
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