Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Neura and In Loco are launching new efforts to tap the real world for targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Facebook to limit weapon accessory ad targeting to users 18 & over
LiveRamp brings its search targeting to Bing Ads
Survey: 87% of mobile marketers see success with location targeting
IAB Proposes Framework To Standardize Targeting Data
IAB Tech Lab Proposes Framework To Standardize Information About Targeting Data
Hacker Group Is Targeting Healthcare For Corporate Espionage, Symantec Warns
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Twitter emoji ad targeting is still new territory for some brands
Quora launches List Match Targeting for reaching audiences based on email lists
TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities
1plusX adds search-like keyword targeting to its DMP
Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
A New Challenge For Ad Targeting: GDPR Compliance
Hackers shut down plant by targeting its safety system
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match Expands to Include Targeting by Phone Number & Address
YouTube’s Broken Targeting Tool Threatens Brand Safety
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting
Facebook will hand-review every ad targeting politics and race
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting