Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Signpost Personifies AI, Takes Identity Targeting To Facebook
YouTube gains access to Google account data for ad targeting, teases new measurement solution
Acxiom launches Audience Cloud for unified generation of audience segments and targeting
Verizon Plans ‘Aggressive Path’ On Targeting
FBI looks into Chinese hack targeting federal insurance
Google Announces Critical Changes to Display & Video Ad Group Targeting
White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory
No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Google agrees to change when it scans emails for ad targeting
Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Facebook puts some limits on controversial, quasi-racial ad targeting option
SeatGeek Overcomes Search Targeting Challenges With Yahoo
Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting Options
Black Lawmakers Criticize Facebook Over Race-Based Targeting Options
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
Reddit launches ad targeting product based on site visits
IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Google’s Enhanced Ad Targeting Reignites Privacy Concerns
ProPublica slams Google for opt-in targeting changes that happened in June
Dear Google, how about OS targeting? Programmatic search?
New Broadband Privacy Proposal Still Restricts Ad Targeting
Bing Rolls With Expanded Device Targeting
GeoBlocks offer more precise location targeting and analytics, says xAd