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Tag: Viant

Technology Highlights - Daily Updates on Technology & Devices

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Viant adds purchase-based targeting for CPG ads
Viant adds purchase-based targeting for CPG ads

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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

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New survey by people-based marketer Viant promotes marketing to identified users
New survey by people-based marketer Viant promotes marketing to identified users

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onto Marketing Platforms
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Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’

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Time Inc. Acquires Myspace dad or mum firm Viant
Time Inc. Acquires Myspace dad or mum firm Viant

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onto Mergers and Acquisitions
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Time Inc. Acquires Myspace-owning Viant, Readies To battle fb And Google
Time Inc. Acquires Myspace-owning Viant, Readies To battle fb And Google

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onto Mergers and Acquisitions