Viant adds purchase-based targeting for CPG ads
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
New survey by people-based marketer Viant promotes marketing to identified users
Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
Time Inc. Acquires Myspace dad or mum firm Viant
Time Inc. Acquires Myspace-owning Viant, Readies To battle fb And Google