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Tag: Viewability
Technology Highlights - Daily Updates on Technology & Devices
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DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
audience
Combining
ComScore
Data
DoubleVerify
Launch
Measurement
Product
Verification
Viewability
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IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Across
Brand
Data
Google
Integrates
Metrics
Safety
Viewability
YouTube
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Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
clouds
Data
Giphy
Measure
Moat…
Oracle
Partner
Viewability
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Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Adds
Brand
DoubleVerify
Measurement
Partner
Safety
Snapchat
Viewability
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Amazon adopts MRC viewability standard for conversion attribution
adopts
Amazon
Attribution
Conversion
Standard
Viewability
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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Billion
Devices
Hits
IAB’s
InApp
Measurement
Viewability
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Facebook passes key hurdle in MRC viewability reporting audit
Audit
Facebook
Hurdle
Passes
Reporting
Viewability
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Google lets advertisers set custom viewability criteria in Display & Video 360
Advertisers
Criteria
Custom
Display
Google
Lets
Video
Viewability
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IAB Tech Lab issues first software: A universal SDK for viewability
First
Issues
Software
Tech
Universal
Viewability
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Marketing Platforms
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MoPub Launches Viewability Measurement
Launches
Measurement
MoPub
Viewability
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Marketing Platforms
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GroupM sheds light on its updated viewability standards for display & video ads
Display
GroupM
Light
Sheds
Standards
Updated
Video
Viewability
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Video Services
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Google announces AMP speed and viewability enhancements for ads
Announces
Enhancements
Google
Speed
Viewability
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onto
Google AMP
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Twitter adds 3rd-party measurement for viewability & audience verification
3rdParty
Adds
audience
Measurement
Twitter
Verification
Viewability
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onto
Twitter Tools
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Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Attention
Catalina
Link
Moat…
Nielsen
Offline
Sales
Viewability
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Marketing Platforms
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Google’s YouTube to undergo MRC audits for video viewability measurement
Audits
Google's
Measurement
Undergo
Video
Viewability
YouTube
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YouTube
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SteelHouse Introduces Free Viewability Testing
Free
Introduces
SteelHouse
Testing
Viewability
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IAB Tech Lab launches new Tool Repository with a viewability SDK
Launches
Repository
Tech
tool.
Viewability
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IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
Control
Labs
Mobile
Simplifies
Takes
Tech
Verification
Viewability
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IAB shares updates for MRAID, including viewability & audibility measurement
audibility
Including
Measurement
MRAID
shares
Updates
Viewability
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Regulations
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Google Finds Web Video Viewability Rates Of 62% In U.S.
Finds
Google
Rates
U.S.
Video
Viewability
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onto
Video Marketing
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Elephants in the Room: advert blocking off, Viewability And Transparency
Blocking
Elephants
Room
Transparency
Viewability
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Ad Blockers
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Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization
Active
Adds
Apps'
DoubleClick
Extends
Google’s
Optimization
Reporting
View
Viewability
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onto
Google Tools
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YouTube Opens up to third-celebration Viewability Verification
Opens
ThirdParty
Verification
Viewability
YouTube
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onto
YouTube
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$50
Digital Video Fraud, Viewability And The $50 Rolex
Digital
Fraud
Rolex
Video
Viewability
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onto
Fraud
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YouTube Reportedly Prepping For impartial Viewability measurement
Independent
Measurement
Prepping
Reportedly
Viewability
YouTube
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YouTube
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