DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Amazon adopts MRC viewability standard for conversion attribution
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Facebook passes key hurdle in MRC viewability reporting audit
Google lets advertisers set custom viewability criteria in Display & Video 360
IAB Tech Lab issues first software: A universal SDK for viewability
MoPub Launches Viewability Measurement
GroupM sheds light on its updated viewability standards for display & video ads
Google announces AMP speed and viewability enhancements for ads
Twitter adds 3rd-party measurement for viewability & audience verification
Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Google’s YouTube to undergo MRC audits for video viewability measurement
SteelHouse Introduces Free Viewability Testing
IAB Tech Lab launches new Tool Repository with a viewability SDK
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
IAB shares updates for MRAID, including viewability & audibility measurement
Google Finds Web Video Viewability Rates Of 62% In U.S.
Elephants in the Room: advert blocking off, Viewability And Transparency
Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization
YouTube Opens up to third-celebration Viewability Verification
YouTube Reportedly Prepping For impartial Viewability measurement