Tempur-Pedic mom’s Day Video Achieves Viral Success
The mattress brand touts its new line as being mom-like in its supportive features, whereas saying the world’s mothers need to get better sleep.
In get together of mom’s Day and the entire mothers out there who work so laborious to keep family life transferring forward, bedding model Tempur-Pedic launched a appreciation video which has executed over 1.2 million views on YouTube and 32,000 views on facebook.
The video, part of the brand’s “You’re vital. Sleep adore it” marketing campaign, was created by using Santa Monica-primarily based RPA and features interviews with mothers and their family members.
The video ends with the moms being presented with a new Tempur-Pedic bed. the brand ties the maternal theme with its Tempur-Flex merchandise by pronouncing the new line is “Responsive. Supportive. life-altering. Modeled after mothers in all places.”
The strategy in the back of the video is based on a survey commissioned with the aid of Tempur-Pedic which found 87 p.c of mothers declare they’re stored up at night time via considerations equivalent to issue for his or her kids, family, relationships, price range. in addition, 31 % of mothers say they get inconsistent sleep each evening and 54 percent said they’d change their mattress to get higher sleep.
Of the campaign’s method, Tempur-Pedic Senior vice president of brand name marketing Patrice Varni stated:
despite them having crucial job on the earth, moms aren’t getting the quality sleep they deserve. The ‘You’re necessary. Sleep like it.’ campaign celebrates mothers while additionally calling attention to the importance of transformative sleep…. we hope to inspire individuals throughout the us of a to thank their mothers for the unconditional love and all of these sleepless nights through the years.
the logo has been selling the video on Twitter and facebook and has given it outstanding placement on its home web page:
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Steve corridor is a marketing skilled, writer, creator, group supervisor, photographer and all-round lover of promotion.
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