The 15 easiest Social Media Campaigns of 2015

via Alan Cassinelli December 31, 2015

December 31, 2015

bestof2015

2015 gave the look to be the 12 months of the social media marketing campaign. whether it was once Snapchat, memes, Periscope, emojis, UGC, or gifs, brands took to social media in power this yr to energy their marketing campaigns.

right here’s a take a look at 15 of our favorite social media campaigns from 2015:

Beats – Straight Outta somewhere Meme Generator

The Straight Outta somewhere meme generator was one of the most best possible campaigns of the 12 months because it made it super simple for people to create and customise their very own ‘Straight Outta _____’ UGC. The campaign used to be a viral success and spread like wildfire on social media, giving a huge raise in awareness and ticket sales for the new movie.

through making a meme generator that used to be strikingly on-brand and tremendous easy for enthusiasts to customize, the campaign was able to draw everybody from sports activities groups to celebrities to participate within the campaign. The meme generator was a really perfect technique that resulted in over 300,000 pieces of content on Instagram on my own.

star Wars – #ForceFriday

some other great marketing campaign from 2015 was once the star Wars #ForceFriday campaign, a global unlock and unboxing of dozens of latest and thrilling star Wars toys. Their advertising and marketing workforce did a terrific job building up the hype for what would were simply a regular Friday and became it into a world adventure with a worldwide livestream and hashtag the place fans shared their pleasure and photographs of new purchases of famous person Wars toys.

whereas not every brand can have the energy and numbers of the superstar Wars fanbase, brands in all places can use their greatest asset, their customers and lovers, to turn out to be their best entrepreneurs and frow pleasure for his or her model.

MONDELEZ – candy competitors

snapchat contest

candy company Mondelez ran a Snapchat contest the place the winner might win $ 10,000 for collaborating. All they had to do is snap a photograph of a TimeOut chocolate bar, alter it the usage of Snapchat drawing tools, and ship it to TIMEOUTAU. the company showcased one of the vital creations on its website to incentivize folks to take part and convey them the creativity that other participants are doing.

booking.com – GIF-tastic Social Hub

booking.com took a ingenious approach to their summer time advertising and marketing campaign, hiring a few digital artists to create humorous gifs out of person-generated content from their enthusiasts. The photographs-turned-gifs have been then shared on social media and featured on a social hub on reserving.com.

Screen Shot 2015-12-14 at 12.08.39 PM

this can be a nice marketing campaign that not only celebrated their fan’s participation but made their photographs better by using including a little silliness and enjoyable.

Seahawks & Starbucks – Snaphat Sleeves

The Seattle Seahawks and the Starbucks teamed up this fall to produce co-branded cup sleeves brilliantly designed to look like Seahawks jerseys. As if that wasn’t sufficient to get fans to forestall by means of, the sleeves additionally featured the Seahawks’ Snapcode so enthusiasts may practice the Seahawks for unique content on Snapchat. With a Starbucks in a single hand and frequently a smartphone in the other, this can be a super sensible social marketing campaign that blends in a corporate sponsor.

Royal Caribbean – Periscope digital billboards

In a never-prior to-considered mixture of social livestreaming and digital signage, Royal Caribbean showcased one of the vital cruise line’s locations by using livestreaming them through Periscope, then sending edited versions of those proclaims to digital billboards in New York city inside minutes.

With the assist of some massively-followed social media influencers, the Periscope streams may be watched online in addition to seventy six digital out-of-home (DOOH) displays all the way through NYC. This revolutionary way used to be a hit for Royal Caribbean’s #ComeSeekLive marketing campaign and i expect to look extra social integrations with digital signage in 2016.

KFC – Colonel Sanders LinkedIn Profile

KFC took a surprising move to the trade-oriented social community LinkedIn because it reintroduced Colonel Sanders as a large part of its advertising marketing campaign in 2015. whereas not known for its place as a part of a advertising marketing campaign, LinkedIn is a novel chance for personified manufacturers to get ingenious and faucet into a large open market. KFC played up Colonel Sander’s age and expertise on his profile and playfully asked their lovers to ‘advise his talents.’

Nike Russia – Instaposters

Nike women launched a real-time, personalized advertising campaign in Russia this summer tapping into both the Instagram and boulevard artwork group. chosen Instagram photographs from Nike’s enthusiasts have been photoshopped, printed on large paper, after which pasted as street art on partitions everywhere Moscow.

Their caption and photographs were became artwork, captured, after which despatched back to the original users to inspire them to keep growing superior photographs on Instagram. The Instaposters were successful with Nike’s group as they made 50 posters from over 26,000 photographs from the marketing campaign.

Turkish airlines – Persicope Flight

so that you could up its social media recreation, Turkish airlines made up our minds to dip their toes in the world of are living-streaming and be the primary airline to Periscope a flight. the printed took viewers from Istanbul to new york and showed the flight preparations in addition to behind the scenes video with the airline crew. together with the circulation, Turkish airlines synchronized promoted tweets to launch when the printed went live.

Toms – #WIthoutShoes

Most shoe companies would want you posting lots of p.c. of their sneakers on social media, however TOMS flipped the script this year for their one day without sneakers marketing campaign, asking their lovers to publish photographs of their ft without footwear on. Following their philanthropic roots, TOMS pledged to donate a brand new pair of shoes to a person in want for each and every one that posted a photograph tagged with #withoutshoes. The marketing campaign stood out on Instagram as a result of its visually distinctive seem to be as most people post photographs of their shoes, now not toes, and TOMS ended up donating 296,243 pairs of sneakers on account of the social media marketing campaign.

PEPSI – WORLD EMOJI DAY

world emoji day

Pepsi liked the raging tide of emojis so much, they threw it a birthday party. July seventeenth 2015 was declared nationwide Emoji Day, and Pepsi generated a whole lot of content to rejoice the occasion. Cans and bottles in Canada had emojis printed on them, they launched a 35 persona keyboard, and requested followers to tweet #PepsiMoji and convey how the emoji is used out of doors of the digital house.

Pepsi also brought the purpose dwelling with a short video, called “The inspiration” which depicted a younger man, retaining massive placards printed with acquainted emojis on them, showing to advise marriage to a girl as she dined along with her pals. The young girl mentioned sure, as Pepsi encouraged the sector to fall in love.

USWNT – INFLUENCER campaign

USWNT Social Media Campaign

the us women’s national Soccer team has had just as so much success on-line as on the pitch in 2015, partly as a result of their great influencer campaign. within the lead up to the 2015 FIFA ladies’s World Cup, US Soccer sent out customized staff jerseys to a whole lot of politicians, recording artists, actors, celebrities, and different famous athletes with big followings on social media.

The social influencers have been more than happy to strengthen group usa and share their photos with their followers across a few social networks with the campaign’s hashtag #OneNationOneTeam. Paired with the team’s historic World Cup win, the hashtag has was once used over 187,000 occasions on Twitter in a 30 day span. Now that may be a campaign helpful of world champions.

(pink) – DONATE WITH A SNAP

(RED) donation snapchat campaign

q4, (crimson) collaborated with Snapchat and celebrities to create different filters for users’ images and movies. each time a user tried out probably the most filters, The bill and Melinda Gates groundwork donated $ 3 to (crimson), and pledged to go as much as $ 3 million during World AIDS Day. Millennials love to make positive contributions to the sector and take part in motives and once in a while all they want is slightly encouragement by means of their favorite social community.

BLEACHERREPORT – #MJALLDAY

BleacherReport Social Media Campaign

Bleacher record’s Media Lab took the web by means of storm in February when they launched a really engaging microsite devoted to the lifestyles and accomplishments of Michael Jordan for his 52nd birthday. The interactive site had pictures, fees, and videos of Jordan and his greatest moments that flowed seamlessly together the usage of a parallax impact that worked just as nice on cellular because it did on a computer.

Bleacher record took the unbelievable imagery and videos and repurposed them on fb, Twitter, Instagram, and Vine with the hashtag #MJallDay to drive interest in the microsite. The website was once an excellent example of inform an attractive story and their use of social media to advertise the activation fit completely into the whole social media marketing campaign.

canines trust – EMOJI driven PET ADOPTION force

dogs trust, a charity in England, helped some furry chums find properties with the aid ofimmortalizing the pups in emojis. They created 23 emojis, each and every representing an exact canine in need of adoption, and allowing pals of the charity spread the emojis round in hopes of discovering houses.

probably the most tough issues with shelters is a scarcity of exposure, and with this efforts, dogs trust can degree the taking part in field. utilizing a enjoyable, free, and simply accessible venue to showcase their wares, especially for a good result in, is an instance of the good that may come from one thing as silly as an emoji.

What was your favorite social media marketing campaign of 2015? Did we miss any?

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