The AARP desires higher health Trackers For Seniors
The company conducted a study on how seniors use Fitbit and Jawbone gadgets. this is what they discovered.
July thirteen, 2015
The AARP has news for firms like Fitbit, Jawbone, and Misfit: Seniors want to purchase health trackers, but no person is making the merchandise they need. according to a brand new study the company performed together with Georgia Tech and Pfizer, elderly users in finding health trackers handy however really feel they lack the best features and performance.
challenge Catalyst, a collaborative effort between Georgia Tech, the AARP, MedStar health, Pfizer, and UnitedHealthcare, provided 92 users over the age of 50 with health trackers from Fitbit, Jawbone, Misfit, Withings, and other brands. but the learn about members found that when they placed on the trackers, the performance wasn’t excellent. subjects said the trackers have been tough to calibrate, steadily misplaced data, and were not packaged with seniors in mind.
What the contributors in reality wanted, they stated, was to simply measure biometric knowledge reminiscent of blood sugar and coronary heart rate, and game bands that have been more comfy. Many mentioned that, because of the way growing older pores and skin changes, health tracker bands have been uncomfortable to put on.
Sixty-seven percent of respondents did, on the other hand, find the trackers to be really helpful. As Jody Holtzman, SVP of notion management, advised quick firm, the AARP needs manufacturers of health trackers to acknowledge it is a large, untapped market:
“The suggestions that got here out of the study are to make trackers better able to share knowledge on well being objectives vital to 50-plus consumers, simplify arrange, make them unobtrusive to put on and more uncomplicated to deal with, and provide extra options like timely alerts and instantaneous access to knowledge. If these characteristics are prioritized, the prospective within the 50-plus marketplace for process and sleep trackers is likely to develop.”
The venture Catalyst initiative is designed to identify the way to improve tech devices for purchasers over the age of 50. consistent with the AARP, the intention is to increase earnings for tech corporations while making sure that americans have know-how that improves their lives as they age.
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