The Emoji Infographic: Stats to again Up Your Obsession

Bob Hutchins

October 13, 2015

a couple of years ago, emojis were the exclusive language of stripling ladies. today, everyone’s using them.

… everybody.

A new study from Emogi, “an actual-time emotional intelligence platform that decodes sentiment,” brings new statistics about emojis to again up your obsession. Their first shocking discovery is that virtually everyone uses emojis:

• 4% mobile customers use emojis several times a day
• 5%: a few instances a week
• 9%: a number of occasions a month
• 5%: a number of occasions a yr
• 6%: once a year or much less

whereas emojis used to be predominantly texted and Tweeted by way of teens, lately there are extra 25-29-year-Olds deciding on as “standard customers” (seventy five.9%) than under-25-yr-Olds (seventy two.2%). greater than six out of 10 within the age 35+ crowd self-establish as regularly occurring users.

Why Do we adore Emojis?
common users inform us that it’s because they feel emojis categorical their emotions more correctly than words. This commentary was once standard via 84% of female customary users and 75% of male prevalent users.

Dr. Owen churches, a psychologist who has studied the uses and results of emojis, discovered that “people reacted to emoticons the identical means they’d react to an actual human face,” studies Mashable. Over time, as our brains change into familiar with perceiving a logo as “satisfied,” “unhappy,” or “excited,” we gain a capability to actually feel the same emotion that we would feel by way of looking at a real face. Emojis give us the distinctive skill to make digital communications really feel and act extra human.

brands Are Turning to Emojis…
With their latest Grand Prix win at Cannes, Dominos is the standout example of brands turning to emojis. Dominos constructed a device that enables users to text a pizza emoji and place their common supply order. (the corporate’s ‘Anyware’ platform lets in customers to order by means of their tv, voice command, automobile, good watch, or Twitter – in addition to textual content.)

Emojis are trendy, they usually more than likely received’t be going away each time quickly. will have to manufacturers use them? positive. they offer a great way to connect with your audience. extra importantly – emojis remind us about something even bigger: persons are constantly on the lookout for higher, extra human methods to join with each different digitally. manufacturers that can streamline that experience will win.

Emoji information Infographic
check out the full infographic beneath, then inform us in the feedback what you like – or don’t like – about emojis. Will you employ them professionally together with your model?

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