the brand new AdWords App for Apple iOS: 5 things you need to understand at this time
January 29, 2016
ultimate March, Google released an AdWords App for Android. I’ve if truth be told by no means used it prior to, as I simplest use an iPhone. at the time, I lamented that the problem with an Android AdWords app was once that search marketers overwhelmingly used iOS:
(January 29, 2016), to my shock, @adwords spoke back to my close to yr-outdated tweet letting me know that a new app is to be had for iOS!
I was mucking around with this factor in my Uber on the best way home (January 29, 2016) and again to work this morning (doing AdWords campaign administration in a taxi I hailed from an app – wow!), and wished to share my first impressions right here.
AdWords App for iOS: no longer just a Reporting device
the new iOS AdWords app allows you to make modifications to key phrase bids, in addition to permit/disable AdWords objects like campaigns, advertisements, and advert teams. that you can also act on more than a few advisable moves (extra on that in just a 2d).
at the moment, which you can’t do some other varieties of edits. as an example, you’ll wish to log into the web app or use AdWords Editor to create new textual content ads or campaigns or add keywords manually. This isn’t terribly shocking, nor is it that giant a deal – you almost certainly wouldn’t wish to write new text advertisements or create new campaigns in your iPhone anyway, but it’s one thing that Google could add someday.
AdWords App for iOS: an exquisite Reporting software
Visually, the AdWords app for iOS is lovely. It options neat, clean dashboards that help you see overviews of your campaigns at a glance (and with ease, even on a smaller display). The app also features performance you’d predict, comparable to customizable date degrees. you could also customise all of the columns within the app, allowing you to create individualized workflows that align together with your campaigns and the information that’s most vital to you.
AdWords App for iOS: useful Notifications
from time to time you simply wish to check to see if there are any issues with an account. this is a pain on desktop, however with the AdWords app for iOS, it’s a breeze, and one of the best strengths of the app overall.
I’m a company believer in the Pareto theory – the concept that 80% of the consequences regularly come from simply 20% of the work – especially in relation to AdWords. that is where the AdWords app for iOS actually shines.
as a rule, AdWords marketing campaign management specializes in smaller adjustments and minor tweaks. It’s precisely these kinds of changes that the AdWords app for iOS lets you deal with on the go. The recommendations and indicators performance is ideal for deciding upon these required adjustments, and the app allows you to make these modifications quickly and responsively.
in fact, there’ll always be instances when extra serious campaign overhauls are vital. In these eventualities, it’ll be perfect to stick with AdWords on laptop. That mentioned, Google realizes this, and the AdWords for iOS app doesn’t try to change AdWords for desktop. fairly, it serves as a complementary instrument that allows you to take care of your campaigns in a way that is smart on the tool you happen to be the usage of.
call to mind AdWords for iOS with the intention to handle the small stuff fast, and an alert system that allows you to know which areas of your account to work on while you get again to your desk. To me, this workflow makes a ton of sense and aligns carefully with my method to AdWords marketing campaign administration on the whole.
The alternatives (recommended moves) Tab in AdWords for iOS
presently, there are two kinds of AdWords alternatives (suggestions) supported. shock, shock – they each contain raising keyword bids.
sometimes, these moves now not only make experience, but surely are the right course of action. then again, it’s no accident that the two really useful movements equipped through the AdWords app for iOS will each end in you spending more cash on AdWords.
As i mentioned past, we’ll almost certainly see further performance added to the app further down the highway, but for now, this is what we’ve to work with.
AdWords for iOS: Blazing quick, Slick UX
I’m blown away at how briskly this thing goes. To really kick the app’s tires, i attempted loading a few of my biggest debts, and to my authentic surprise, it used to be much faster than the entire-featured net version. I could easily traverse the quite a lot of campaigns and advert teams using a pretty straightforward-to-use interface – much more uncomplicated than the facebook advertisements app, the place I regularly to find myself getting lost on cell.
New AdWords App for iOS: abstract / TLDR:
I’m tremendous impressed by means of this new AdWords app for iOS. over the past six months, I’ve more and more been checking my social advert campaigns the usage of facebook ads and Twitter ads of their respective apps, and that i haven’t any doubt this new AdWords app will assist me manage AdWords campaigns on the go. It surely gained’t exchange AdWords for computer – but it surely’s now not purported to.
download the new app from the Apple App retailer and try it out as of late!
find out how you’re actually doing in AdWords!
Watch the video below on our Free AdWords Grader:
consult with the AdWords Grader.
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