The State of Mobile Gaming Industry [Infographic]
Stacey Rudolph — June 19, 2018 — June 19, 2018
Given the proliferation of smartphones globally, it is not difficult to understand why the future of mobile gaming is bright. As a matter of fact, mobile gaming is leading the pack in the global gaming industry, accounting for more than half of revenue in the mobile gaming industry. This is expected to rise to an estimated 54% in 2019 and 59% in 2021
Mobile gaming has taken the world by storm and entrepreneurs are now seriously considering mobile gaming as a serious marketing and revenue generation strategy. Billions of mobile users are now playing games over their mobile phones every month. As a result, the mobile gaming industry has now surpassed that of the console and PC games markets. This is made possible by the fact that most smartphones are powerful and connected to the internet/WiFi. Mobile gaming is thus expected to improve in 2018 and beyond.
Mobile game brands
Successful brands like FIFA, Ubisoft and Bethesda recognize the importance of memorable gaming experience in cementing customer brand loyalty. As time goeas by, gaming will form part of daily lives. In other words, marketing is greatly going to be affected by mobile gaming. These have also ensured that mobile gaming is here to stay. Aggressive entrepreneurs and determined developers have contributed a lot in making the industry productive.
Emerging trends and social media
Another reason why mobile gaming is solidifying by the day is because of emerging trends and the power of social media. Social media helps in spreading the word about a new and interesting games available.
Mobile apps are virtually taking over
According to a recent survey conducted by Solutions Group, 46% of all the time people spend while gaming is done over their smartphone. Compare this to the 32%% and 18% that they spend on PC and consoles respectively.
Why mobile gaming is the future
One of the reasons why mobile gaming is here to stay is due to their portability and mobility. Unlike things like the PC and game consoles that require you to be fixed in a single place before you can play, with mobile phones, you can simply get your mobile out and start playing.
Another reason why mobile gaming is gaining a lot of momentum is because smartphones have become readily available to nearly everyone. This essentially means that the market for mobile app games has grown exponentially. This easy access to smartphones ensures that mobile gaming is also going to be readily available.
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