the top 5 Tweets From Starbucks’ #RaceTogether Fiasco

a number of days in the past, Starbucks and united states today launched Race collectively, an initiative aimed at getting Starbucks baristas to have interaction in significant and thought-frightening conversations about race with shoppers—and it is been open season on the espresso retailer ever considering the fact that.

people are talking about race, all proper, but clearly now not in the way Starbucks supposed. The backlash has been so unhealthy, in truth, that Starbucks SVP of worldwide Communications Corey duBrowa in brief deleted his Twitter account. And conversing of Twitter, this excruciatingly awkward campaign has sparked some seriously possibility tweets:

For extra on how this controversial marketing campaign is enjoying out, see what took place when certainly one of our writers went to some local Starbucks retail outlets and tried to talk about race.