The White home is Now On Snapchat

top as much as his election in 2008, President Obama was extensively hailed as the social media candidate, as his use of systems like facebook and Myspace helped propel him into the White home. In 2015, he built on that popularity via getting his own non-public accounts on fb and Twitter.

Now, POTUS has reputedly achieved the social media trifecta—with the debut of the White house’s new Snapchat account.

“In light of the collection of american citizens who use the provider to consume information and share with their chums, the White house is joining Snapchat to have interaction this wide cross-component of the population in new and artistic ways,” a weblog publish from the White house reads. “the next day to come, our reliable Story will take you in the back of the scenes of the White house’s State of the Union preparations, with footage and angles you won’t find any place else.”

The account has already posted its first snap video, which zooms out from a bowl of bright purple apples to divulge the Oval workplace in all its glory. extra content will possibly be added throughout Obama’s State of the Union speech, which airs Tuesday at 9 p.m. EST and can circulation on Amazon.

Snapchat already covers the political sphere, with customary live tales on the debates and political information featured with the aid of its uncover partners. customers might also follow 2016 presidential candidates like Marco Rubio and Rand Paul on Snapchat.

is that this a sign that Snapchat’s reputation will go the way of fb, the place each your oldsters and grandparents can observe your each move? Who knows. however one thing is sure: The White home should use a bit of more discretion than the common consumer, as its snaps might be saved for posterity. “With Snapchat as with other social debts, we’ll be fully compliant with PRA requirements, saving and keeping snaps for archives,” an respectable advised BuzzFeed information.

So watch out with those selfies, Obama.

[by way of BuzzFeed news]