These four brands Dominated Snapchat in 2015
January eight, 2016
Snapchat has come far from its reasonably seedy beginnings. With over one hundred million day-to-day users — including 77% of all faculty college students — it’s a platform you shouldn’t ignore. These manufacturers certainly haven’t.
Taco Bell
If Taco Bell wasn’t Snapchat’s earliest brand adopter, it used to be one of the vital first. Flash forward three years and the platform offers the best engagement of any Taco Bell account — ninety% of followers view everything they publish. one in all their largest successes: Valentine’s Day e-playing cards that followers might screenshot, personalize and send. because of enjoyable phrases like “Nacho reasonable Valentine,” the prepared-made playing cards reportedly appeared in over one hundred,000 snaps.
McDonald’s
Like Taco Bell, McDonald’s has been on Snapchat for a while now. in fact, they have been the primary model to utilize Snapchat’s geofilters, digital “stickers” that can be added to snaps taken in a particular location. whereas this system outcomes haven’t been shared, over 1 million geofilters were used for the reason that they had been introduced in 2014. Snapchat has due to this fact bought filters to target, Dunkin Donuts and Starbucks, so that you could think McDonald’s engagement ranges made for a lovely compelling case find out about.
bitter Patch kids
building on its 2014 Snapchat success — where a single campaign that includes Vine superstar Logan Paul attracted over one hundred twenty,000 followers — the candymaker doubled down on influencer advertising in 2015. In support of sour Patch children’ sponsorship of the teen choice Awards, it tapped some other internet celebrity — Logan’s brother Jake Paul — to are living stream from the pink carpet.
Burberry
The excessive-end style house has been making excellent use of Snapchat. A full day before its Spring/summer time collection hit the runway, Burberry premiered it by way of a series of snaps. Then, only a month later, behind-the-scenes images from a Mario Testino photo shoot have been posted to provide a sneak peek at the 2016 advert campaign. exclusive (and ephemeral) teases comparable to these have created a huge amount of buzz. the primary have a look at the 2016 assortment generated over one hundred million impressions!
Digital & Social Articles on industry 2 neighborhood
(23)
