These four brands Used Periscope Like no person Else in 2015
January 16, 2016
When Meerkat blew up finally year’s SXSW, you simply knew brands had been going to flock to live streaming. That attainable for earnings is likely what brought on Twitter to fast acquire Meerkat’s competitor Periscope. In its first six months, the app attracted a striking number of users — 10 million, to be precise. It’s also attracted its justifiable share of brands.
basic electric
GE used to be an early user of Periscope, simply because it has been with many emerging platforms. considered one of its preliminary efforts was previewing invoice Nye’s appearance on Neil deGrasse Tyson’s StarTalk Radio. whereas that was a pleasant heat up, #DRONEWEEK is where the corporate giant actually shined. It kitted out commercially available drones to take viewers on reside tours of 5 different GE facilities, displaying off everything from a wind farm to a jet engine plant.
Ralph Lauren
Periscope additionally has transform a fast favourite of many style brands. DKNY confirmed off its design studio’s closet whereas Marc Jacobs himself held a reside Q&A after his hotel ’16 type show. but no label has long gone as all-in as Ralph Lauren did in September. now not content material to only circulation their the big apple model Week exhibit to people’s phones, they beamed the are living feed to a billboard in London’s Piccadilly Circus (the British times square).
Doritos
Frito-Lay has been pretty inventive in its Periscoping. Their U.S.-based marketing crew used the platform to host a game show known as Doritos Roulette, where viewers have been randomly chosen to “spin” a wheel for fun and prizes. not to be outdone, the Canadian marketing staff followed up with a 12-hour movement of stuff being destroyed by using cannons (ostensibly to promote their new Doritos Collisions).
Adidas
while some brands have employed Periscope to share at the back of-the-scenes moments, Adidas has taken that to the nth stage. final March, the sneakers firm in reality are living streamed real Madrid’s James Rodríguez signing a contract extension with the emblem. while that sounds a little niche, that you would be able to guess Nike would’ve executed the same with Jordan if they might’ve.
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