#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconic’ ads

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According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T, Budweiser, Friskies, Old Spice, Pokèmon and the video game, “Best Fiends.”

On November 30, YouTube partnered with The Webby Awards to launch its #YouTubeAd of 2016 contest, asking voters to select their favorite ads across six different categories, from the “Your Guilty Pleasure” ad to the ad that goes straight to your heart.

This year’s contest included a new category — #YouTubeAd That Says It In Six — for ads that fit YouTube’s six-second bumper format.

Here are the winners for each of the six categories:

#TheYouTubeAd That Goes Straight To The Heart

#TheYouTubeAd That’s Your Guilty Pleasure

#TheYouTubeAd That Puts Stars In Your Eyes

#TheYouTubeAd That Knows No Limits

#TheYouTubeAd That Takes A Stand

#TheYouTubeAd That Says It In Six

You can find the full list nominees for each category at: Celebrating the YouTube Ads of 2016.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.