This AOL-Owned Product Can monitor The advertisements You Watch On tv–And target Your phone

An AOL-owned firm says it will probably now send commercials to users’ smartphones in accordance with the television advertisements they watch. the new technology, supplied through Millennial Media, extracts data from set-high packing containers and anonymously suits it with the viewer’s smartphone.

the use of the new technology, Millennial says it may possibly insert apply-up video advertisements into internet sites or apps being considered by customers who’ve already watched a industrial for the product in query.

in step with Andrew Abbott, the company’s senior director of global cellular video sales, the technology relies on a partnership with viewership analytics agency Rentrak:

Rentrak aggregates knowledge across quite a lot of cable and satellite providers, and passes digital audiences in keeping with business viewership to Millennial Media’s DMP. From there, Millennial Media anonymously suits the Rentrak-cultivated audiences with customers on smartphones and drugs, and can serve a cell video advert to that cross-display target audience.

It’s worth noting that the retargeted cell advert is served after the initial television ad is considered, offering a further chance for sequential messaging and brand re-engagement. Advertisers can select to re-target consumers who have seen their ads sooner than, or even put their digital video ads in front of people that’ve seen opponents’ advertisements.

AOL has closely invested this yr and final year in applied sciences that allow advertisers to target shoppers in response to their tv habits. one of the most next frontiers for advertisers is expertise that may observe classified ads on good TVs, and then send viewers accompanying commercials on their work pc, residence computer, pill, and smartphone.