This terrible-Sounding Startup Helps folks turn Their home windows Into commercials

an individual dwelling in a city may even see as much as 5,000 ads a day, even of their place of business elevators or inside of a taxi cab. Now one startup desires to lend a hand flip our quiet, residential blocks into merchandising space too.

Add My Window is a company based in the Hague that enables individuals to employ their home windows for promotion space. The occupant makes money (as much as a hundred and fifty euros per window, per 30 days) however doesn’t have a lot say in what ads go up.

in line with the corporate, there are at the moment 238 windows to be had in 4 cities within the Netherlands, and seven advertisers already occupying 31 window areas. The commercials are printed on stickers that get placed inside the window. The stickers nonetheless enable some gentle to move thru—so your ad lined condominium is not definitely ruined—but are opaque when considered from the outside.

As PopUp city notes, alternatively, there are a couple of doable issues with this variation. folks more likely to volunteer for this are in all probability renters, and landlords aren’t exactly going to love the speculation. Likewise, city rules can get in the way, though within the 4 cities Add My Window is working in already that doesn’t seem like an issue.

Add My Window is some other example of how the internet is permitting both cities and people to commodify virtually the whole lot they personal (or don’t personal) as a part of the so-known as “sharing financial system.” Sharing your home windows with advertisers might not be high up on the checklist of issues the dreamers of the sharing economic system had in mind.