Top 10 video creators in July: After 7 months in the lead, Tasty loses #1 spot to Unilad

Since December of last year, BuzzFeed Tasty has been the No. 1 most-watched video creator across YouTube, Facebook, Vine and Instagram, according to Tubular Labs’ monthly video rankings. Last month, Unilad finally broke Tasty’s streak and took the No. 1 spot with 2.7 billion views, winning nearly a billion more video views than BuzzFeed’s food-focused video channel.

In fact, Unilad and The Lad Bible both outperformed Tasty, dropping it down to No. 3 on Tubular’s top 10 list of most-watched video creators in July.

Following Unilad at No. 1, The Lad Bible earned 2.3 billion views. Tasty generated 1.7 billion views, less than the 1.8 billion it earned in June.

Tubular reports the top 100 video creators generated a combined 48.5 billion views last month, a 20-percent jump over June’s total video views.

Top 10 Video Creators in July 2016

There was also a bit of shakeup in Tubular’s top 10 brand creators, with Instagram moving up from its No. 6 rank in June to No. 2 last month.

Red Bull remained in the top spot as the most-watched brand video creator in July, with more than 309 million views — nearly double Instagram’s 173 million views. After two months at No. 2, Lego dropped to the No. 3 spot behind Instagram.

Top 10 Video Brand Creators in July 2016

You can find Tubular’s full list of video rankings at: July 2016 Most Watched Video Creators.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.