Top YouTube Statistics You Need To Know In 2020 [Infographic]

Chintan Zalani — April 28, 2020

Videos are huge in 2020. They are arguably the most convenient content consumption format for a user.

And the number one platform for brands and creators to put out their videos is…?

YouTube.

It’s the most widely used online platform for US adults and the second most visited website in the world.

However, with the extraordinary amount of consumer attention, the competition on YouTube is more fierce than ever. Over 500 hours of fresh video content is uploaded on the platform every single minute. Numerous businesses and individual creators from various industries are trying to entice users.

Given the inordinate competition on the platform, you might have numerous questions about starting a YouTube channel in 2020.

• Is YouTube still worth your brand’s time after the intense competition?
• Can small video creators still make a living on the platform?
• What are the characteristics of the most-watched videos?

Well, there’s some good news:

YES, YouTube remains a viable marketing platform for businesses. And a great place for video creators to explore their skills as well as make a decent living (when done right).

The top two caveats to make YouTube work for you are:

1. Instead of producing your videos in the English language, go global and embrace local languages. A majority of the popular videos on YouTube are in the native languages of the region your business is targeting. Also, it’s much more important for your videos to appeal to your viewers’ interests than your production quality, or even having celebrities in your videos.

2. The number of creators that make six-figures on the platform is increasing year-over-year. However, creators that even get millions of views might not be able to make rent! If you want to make decent money on YouTube, you need to diversify your income sources.

Don’t rely on the income from ads alone. Also, pursue affiliate marketing, partner with brands, sell courses or other products, and the like.

Check out the infographic designed by Graphic Rhythm Designs below for a quick summary of key YouTube stats.

Designed By: Graphic Rhythm Designs

Infographic Source: Elite Content Marketer

Digital & Social Articles on Business 2 Community

(50)