Toyota Intros Hydrogen gasoline Cell Mirai With “again To the longer term” Tie-In On movie’s Anniversary
With agencies Droga5 and Saatchi & Saatchi l. a., Toyota faucets into pleasure in regards to the party to promote its “futuristic” automobile.
We would possibly not have hoverboards or time machines (yet), but we’re quick coming near the enduring future date that Marty McFly and Doc Brown visited within the now-basic again To the longer term sequence 30 years in the past. Toyota, helped by way of Droga5 and Saatchi & Saatchi los angeles, is taking the opportunity to introduce its entrant into a class that many believe to be the way forward for transportation: a hydrogen gasoline cell automobile known as the Mirai.
The Mirai, which has been the subject of an ongoing digital campaign referred to as “Fueled by way of the whole lot,” will go on sale on October 21, 2015, the date the time travelers visited in the 2nd film.
to construct excitement about the Mirai and the tie-in campaign, Toyota this week debuted a short video featuring the film’s actors, Michael J. Fox and Christopher Lloyd, through which they sit at a diner and have a dialogue about what has (and hasn’t) come to move as anticipated in again To the longer term section II.
The video, posted on YouTube and promoted by way of Twitter and fb placements hashtagged #BTTF and #Toyota, is only the start of the story the brand will inform. certainly, it has also uploaded mysterious teaser movies like “Clocks” (beneath) that conclude with the again to the future emblem and a hyperlink to Toyota’s microsite at Toyota.com/outatime.
some other video, disguised as a tv industrial for a Toyota dealership, features many references to the again to the future franchise, together with a duplicate of the Toyota 4×4 that was Marty McFly’s dream automobile within the movie series:
When a person dials the toll-free number equipped in the ad, they hear the auto seller’s voice and have a chance to learn concerning the again to the longer term promoting, obtain a free Statler Toyota registration code holder, or hear more concerning the Mirai.
The microsite, whose navigation is designed like the famous DeLorean, simply permits viewers to watch the three teaser movies and promises another is approaching Monday, October 19 — adopted, most likely, by means of “the entire video” when the future arrives on October 21.
additionally teased via the videos and other materials are several live situations round California the place re-creations of Marty McFly’s Tacoma would be the centerpiece. the company has it appears been inviting influencers to attend these events with mailings of 80s style watches.
here are some examples of the social posts, which have been met with positive remarks:
the brand aims to maintain the excitement building unless midnight on October 20, when it is going to host the events and unencumber the whole video.
Some opinions expressed on this article could also be those of a guest writer and now not necessarily marketing Land. team of workers authors are listed here.
(Some pictures used beneath license from Shutterstock.com.)
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