Trendline Interactive is continuing on the acquisition track, announcing the purchase of LeadMD, a performance marketing agency, on Tuesday. Terms were not disclosed.

The acquisition was facilitated with financial backing by Growth Catalyst Partners.

Justin Gray, founder and CEO of LeadMD, will take responsibility for Trendline’s sales, marketing, and business development activities.

The combined firms will support clients with “enhanced business and service offerings to meet the unique demands of the B2C and B2B markets,” states Morgan Stewart, CEO of Trendline. 

That includes help with strategy planning, process, technology, people and tactics, the company says. 

This follows the February purchase of Canadian data and analytics company Data Insight Group. In addition, Trendline acquired email agency Inbox Marketer in 2019, and Inbox Pros, an email deliverability, privacy and compliance firm, in 2018.

Founded in 2019, Trendline has focused on helping Fortune 1000 clients with email, MS and mobile push notifications. 

Investment banking advisory BrightTower served as exclusive advisor to LeadMD in the transaction.