Two marketing companies, Trendline Interactive and LeadMD, have rebranded as Shift Paradigm. 

This follows a series of strategic acquisitions, including Data Insight Group in February of this year and LeadMD in March. 

Shift Paradigm will serve as a consultancy that executes like an agency, serving B2B and B2C clients, the firm says. 

 The new brand will build on the email marketing and marketing automation tools offered by its components to seek a” paradigm shift” with new capabilities in data, analytics and end-to-end execution.  

One client is Adobe. 

“With Shift Paradigm’s expanded capabilities in data, analytics, deliverability and governance, our joint customers can expand and improve their ability to build data-driven teams in compliance with ever-changing privacy requirements, all while maintaining a direct focus on ensuring marketing-driven revenue growth for their organization,” states Tony Sanders, senior director-Americas partner sales at Adobe.

Another  is Atlassian. 

“Working with Shift Paradigm as our partner in transformation has not only allowed us to innovate within our go-to-market motions but also to avoid the invisible problems that often plague enterprise organizations of our scope,” states Laura Hibben, Global Head of Demand Generation at Atlassian.