Trump And Brexit Dominate Yahoo Searches In 2016
Donald Trump and Brexit top Yahoo’s list of most popular web searches for 2016
Politics was top of the agenda in 2016, but sport and TV were also popular search topics, according to Yahoo
Politics dominated web searches in 2016 on Yahoo, with “Brexit” and “Donald Trump” among the most common search terms, the technology firm has revealed.
Sport was also on the minds of the UK public as the Rio Olympics and Euro 2016 both also made the top five most searched terms, behind Brexit in second and third place respectively, with new President-elect Trump in fourth.
Yahoo’s Year in Review found also that celebrities remain a keen fascination for many as Holly Willoughby was fifth on the most searched list, followed by singer Cheryl. The late David Bowie was seventh with Game of Thrones, Andy Murray and Celebrity Big Brother completing the top ten.
Yahoo UK’s editor in chief Nick Petche said: “With Brexit being the most searched term on Yahoo in the past year, and the most searched news item, politics has dominated the national consciousness like never before.
“In addition, Donald Trump’s unexpected victory helped propel the US election into second place on the news search list, above the Tory leadership contest, as well as placing ‘The Donald’ at the top of the politics list and third in our list of obsessions.”
The news story search term list also included the pound exchange rate, Calais migrants and jailed Paralympian Oscar Pistorius in its top ten.
The most searched for celebrities featured no men in the top ten – with Holly Willoughby first, ahead of Cheryl, and followed by Susanna Reid, Michelle Keegan and Adele.
Singer Taylor Swift and Kim Kardashian also featured ahead of Amanda Holden, the Duchess of Cambridge and Katie Price.
Apple’s iPhone topped the list for most searched for technology, while Game of Thrones won the search war of the TV shows.
Most searched for Politics terms
- Donald Trump
- Theresa May
- David Cameron
- Jeremy Corbyn
- Hillary Clinton
- Jo Cox
- Nigel Farage
- Andrea Leadsom
- Boris Johnson
- Nicola Sturgeon
Most searched for football personalities
- Jose Mourinho
- Adam Johnson
- Cristiano Ronaldo
- Lionel Messi
- Sam Allardyce
- Ched Evans
- Jamie Vardy
- Gareth Bale
- Gary Lineker
- Paul Pogba
Most searched for technology products
- iPhone
- Samsung Galaxy
- Fitbit
- Xbox
- Playstation
- Amazon fire stick
- GoPro
- Drones
- Sony Xperia
- Apple Watch
Most common questions
- Who is the celebrity with super injunction?
- Who called me?
- When is Easter?
- How do I set Yahoo as my homepage?
- What is my IP?
- How to write a CV
- How much is my car worth?
- How to change password?
- What time is it?
- How to make pancakes?
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