TubeMogul, Dailymotion Announce Video advert Partnership

Dailymotion and TubeMogul have introduced a partnership that opens up Dailymotion’s video platform and advertising alternatives to TubeMogul tool users.

From the news release:

TubeMogul is the first purchase-side platform to realize access to Dailymotion’s intensive socio-demographic, behavioral and interest-primarily based target audience segments created in partnership with Krux. Following an integration with the just lately launched Dailymotion trade (DMX), TubeMogul shoppers can now use Dailymotion’s first-party target market knowledge to focus on video advertising to more than 250 million distinctive viewers monthly* in over a hundred and eighty counties. The segments will also be utilized throughout each open-alternate stock as well as direct deals with publishers.

“We’ve enjoyed a long-standing and successful relationship with Dailymotion and we’re excited to supply advertisers not simplest the in depth global reach that DMX provides, but in addition empower them to achieve their target market throughout screens,” mentioned Keith Eadie, TubeMogul’s Chief marketing Officer.

“TubeMogul’s unwavering dedication to advertisers and absolute best-of-breed device platform make them a privileged associate for Dailymotion alternate,” said Damien Pigasse, Chief revenue Officer at Dailymotion. “today we are very happy to increase our current collaboration and help revolutionize model merchandising with new alternatives enabled by way of target market data”.

Dailymotion says it’s now seeing more than three billion video views per month. TubeMogul counts Disney, McDonald’s, Toyota and plenty of other main manufacturers among its purchasers.

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