television’s top Twitter Moments Of The Season: super Bowl, Grammys & Oscars

major occasions again generated essentially the most job and target audience for tweets, in line with Nielsen’s social television scores.

Martin Beck on June 1, 2015

What television displays resonated most with Twitter lovers this season? the standard tentpole suspects, in step with information released today by means of Nielsen Social. The super Bowl, Grammys and Oscars dominated the Twitter television panorama once once more with fans of those major situations flooding Twitter feeds with commentary.

no longer highly, the super Bowl, the overall television ratings leader, used to be again the most important tv event on Twitter with sixteen.1 million individuals seeing tweets concerning the recreation, halftime express and ads. The sixteen.1 million audience quantity beat the 15.3 million complete of 2014 regardless of the very fact that there were about 200,000 fewer tweets about this year’s game. The 25.1 million tweets sent concerning the 2015 tremendous Bowl and the 243,000 tweets per minute at 8:19 p.m. additionally had been Nielsen’s absolute best totals of the season.

with out Ellen’s selfie, the Oscars fell in the back of the Grammmys as the most important different adventure within the Nielsen Twitter rankings. Tweets in regards to the Grammys reached thirteen.3 million people, edging the 13.0 million reached by tweets about the Oscars. with out Ellen’s viral shot from 2014, the number of tweets about the Oscars fell through 47% to just 5.9 million whereas the Grammys generated thirteen.4 million tweets, only moderately down from the thirteen.eight million (aided by using Pharrell’s hat) in 2014.

AMC’s the strolling lifeless used to be the top series general with a 4.3 million average weekly target audience, but Fox’s Empire set a document for single-evening engagement. Empire generated 2.4 million tweets during its two-phase finale in March, environment the file for essentially the most tweeted collection episode in view that Nielsen started monitoring activity in 2011.

listed below are the top 10 rankings for each and every of the classes Nielsen tracks:

about the creator

Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, masking the latest information for marketing Land and Search Engine Land. He spent 24 years with the l. a. times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism college, Beck began began his occupation at the occasions as a sportswriter and copy editor. observe Martin on Twitter (@MartinBeck), fb and/or Google+.