Twitter adds live video button for iOS & Android & says Periscope embeds are on the way

Twitter is pushing its live video this week, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks.

Twitter announced its new live video button (June 18, 2016) via a tweet showing how users can now film live Periscope broadcasts straight from their Twitter app versus having to open the Periscope app.

Ready to go live? Now everyone can tap a new button on iOS & Android to easily broadcast on #Periscope from Twitter! pic.twitter.com/tedpUN1QMA

— Twitter (@twitter) June 15, 2016

The Periscope embed announcement was made during an event at the company’s New York City headquarters. According to a report from The International Business Times, users will soon be able to embed Periscope videos across the web the same way they can embed tweets.

The International Business Times quotes Twitter’s head of business operations at Periscope, Alex Khoshnevissan, who confirmed that anywhere you can embed a tweet, you will soon be able to embed a Periscope video.

“For me, this is huge because this means we are totally breaking down the barrier [to] a live broadcast,” said Khoshnevissan, “You don’t have to have Periscope. You don’t have to know what Periscope is.”

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.