Twitter Competitions: Why no longer?

February 13, 2015

We at the moment are on the point which you could’t question the advantages of being on Twitter (or as a minimum i’m hoping so), but have you regarded as the usage of it to host a contest to your brand?

originally of January we ran an awfully successful Twitter competitors for our shopper Apex Lifts.

relatively than the usual ‘follow and RT to win’, which seem to be the preferred form of competitors, we needed to test a unique technique to have interaction more with Apex Lifts followers. That’s why we came up with the theory of the competition: ‘observe, guess to Win”.

The competitors used to be promoted via the Apex Lifts Twitter account and entrants have been supplied the chance of profitable one bottle of Veuve Clicquot Yellow Label Brut champagne. All they had to do was once practice Apex Lifts on Twitter and wager the time and date the account would attain 800 followers by using the devoted hashtag #Apex800.

the purpose of the marketing campaign was once to lend a hand carry Apex Lifts’ profile both in the community and nationally, raise its Twitter following and pressure traffic to the site.

The competition ran for three weeks, attracting 272 entries. It’s been an actual success; throughout the marketing campaign duration the tweets had on average 28,300 impressions. The hashtag #Apex800 also helped carry brand awareness and allowed us to measure the consequences.

This was now not the only competition we’ve managed just lately. again in November we ran a Twitter competitors for our shopper Stoneham Kitchens. Entrants were offered the chance of winning one of 15 different model mugs in return for following Stoneham on Twitter and re-tweeting the competition post. We doubled Stoneham’s Twitter followers and boosted site site visitors by way of seventy one %.

So, we are saying sure to twitter competitions as a result of:

they’re an effective way to build ‘buzz’ and raise brand engagement
they will elevate your social media impression by means of attracting new followers
Even when the competitors itself is over, the publicity worth continues
they are free
they will assist you to convert an unengaged follower into an engaged follower
they will help you have interaction along with your present target market, promote the ethos of your brand, ‘meet’ new people and drive clients to your web site.
final however not least it’s enjoyable!

And needless to say…

“the largest a part of engaging is simply with the intention that you’re speaking to individuals.”

-Jen Lopez, discussing social media at SEOmoz

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