Twitter Flips change On New Homepage For people who Aren’t Logged In

Twitter, aiming to supply a extra attractive touchdown spot for the hundreds of thousands of holiday makers who don’t sign into its network, unveiled a brand new homepage these days.

the new web page is essentially the same because the one Twitter has been trying out for the last couple months. We wrote about it here and here.

the brand new web page is live nowadays for U.S. pc users and will likely be pushed to different places over time.

Now as a substitute of a useless-end login page and not using a content material, people who aren’t logged into Twitter are offered with a number of topics — Politics, Pop Artists, normal information Sources, cute Animals and Tech Blogs & newshounds, for instance. The issues are laid out in text within the left rail and in a two-column tiled grid in the middle of the page.

Clicking thru to any of the subject matters leads folks to a choice of tweets from “one of the extra widespread bills in that matter,” Twitter product manager Gabor Cselle wrote in a blog submit. “It’s rich actual-time content material, just like the Twitter expertise for customers who log in.”

with the aid of giving logged-out users an instantaneous taste of what Twitter has to supply, the company is hoping to entice extra of them to join its ranks of 288 million month-to-month energetic users. Twitter has struggled to meet investor expectations for user growth in up to date quarters, however has been emphasizing that greater than 500 million individuals consult with its community month-to-month without logging in.

Now these guests have extra reasons to stay round.

about the writer

Martin Beck

Martin Beck is 0.33 Door Media’s Social Media Reporter, covering the newest information for advertising Land and Search Engine Land. He spent 24 years with the l. a. instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck began started his career on the occasions as a sportswriter and duplicate editor. observe Martin on Twitter (@MartinBeck), facebook and/or Google+.

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