For Twitter Blue users in the US, the website’s 280-character limit has been a thing of the past since February when it gave them the ability to post 4,000-character tweets. Now, the company has more than doubled that limit and has launched support for tweets up to 10,000 characters in length. In addition, the website now supports bold and italics text formatting, allowing content creators to use those elements to break up potentially huge blocks of text. Twitter chief Elon Musk first announced that the website is making long-form tweets even longer in early March, almost a month after the initial 4,000-character expansion. 

While a 10,000-character limit sounds excessive for most casual users — that’s around 2,000 words, or a pretty lengthy essay — Twitter likely introduced the capability for people looking to make money off their posts. The company has just rebranded “Super Follows” as “Subscriptions,” allowing users to charge people $3, $5 and $10 a month for exclusive content, including subscriber-only chats in Spaces. Twitter also promised not to take any of their earnings for the next 12 months. 

By increasing the character tweet limit for Blue users, as well as allowing them to post “hours long videos,” Twitter is giving creators more ways to keep their subscribers engaged. At the same time, getting users to spend more time on the website means more opportunities to serve them with ads that would make the company more money. That said, Super Follows never quite took off, and it remains to be seen whether this iteration of the subscription service will fare better.