Twitter Is Experimenting With a massive Homepage Design Overhaul

Twitter is at present experimenting with a huge design overhaul that might become the login page of the popular microblogging site into an actual-time portal of news tales and famous person updates.

over the past week, Co.Design has discovered two separate Twitter redesigns, presently in restricted-scope trying out.

both think about the future of the Twitter homepage as a form of social media information portal, through which tweets are grouped in keeping with classes sorted by way of subject (business information, area news, Video games, and so on) or author (superstar chefs,country Artists, and extra). users click a small banner to drill down to look tweets that fall within those categories.

the primary difference between the two is format. The extra polished first design, noticed ultimate week by way of fast company developer Yongzhi Huang, includes a 3×3 grid of cards and a extra densely packed, two-column design. The 2d was spotted by Search Engine Land’s Danny Sullivan. Sullivan’s Twitter homepage features a 2×2 grid of tweet classes and sparser, three-column design.

in truth, wanting the plain—that Twitter wants to emphasize discoverability—the brand new homepage designs brings up more questions than answers. for instance, how would the new classes work? Would they be human-curated, pushed by means of hashtags, sorted with the aid of algorithm, or some mixture of the three? Or would you be capable to subscribe to Twitter categories?

it’s value noting that Twitter, like many tech corporations, periodically A/B assessments a couple of variations of recent designs with a random, limited assortment of users. that doesn’t imply both of the brand new designs is surely coming, however relatively is just a path the corporate is taking into consideration.

even so, the new designs might remedy a few concrete design problems for Twitter. For one, the current Twitter homepage is completely devoid of content should you do not have an account (or aren’t logged in). This design entices new customers to enroll by means of luring them in with content. As a facet bonus, it’s a heck of rather a lot much less boring than the present homepage design.

Twitter has yet to answer two separate requests for remark, however we will remember to update if we hear again.