Twitter is reportedly the latest to explore a deal with TikTok
TikTok’s list of suitors is extending significantly beyond Microsoft. Wall Street Journal sources say Twitter has held “preliminary talks” about a possible union with TikTok’s US business. It’s still very early, and might not move forward, but Twitter reportedly believes it has an advantage over bidders like Microsoft due to its size. It thinks it wouldn’t face as much antitrust scrutiny if it clinched a deal, according to the tipsters.
Twitter’s size could also be a drawback, however. TikTok’s US business alone could be worth tens of billions of dollars, and that would be a serious obstacle when Twitter’s entire market capitalization is $29 billion. It would likely need to draw on help from investors and take on a large amount of debt. And while it has been relatively successful in recent years, it suffered a loss of more than $1.2 billion in its latest quarter. The company might not be in a position to buy a behemoth like TikTok.
A deal would dramatically change Twitter’s course, though. It’s considered small relative to Facebook at the moment, but it would suddenly have considerably more clout — it has 186 million daily active users worldwide, but TikTok was said to have 41 million (not including its Chinese sibling Douyin) before the pandemic. Unlike the ill-fated Vine deal, TikTok would likely have to be treated more as a full-fledged counterpart to Twitter than a complement.
Whether or not Twitter makes a move, the report underscores the pressure on TikTok. President Trump has given the company until September 15th to sell its US operations if it wants to avoid a ban in the country. TikTok doesn’t have much time to close a deal, and that means being open to offers it wouldn’t have entertained in the past.
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