Twitter Porn causes Nielsen to pull Promoted Tweet marketing campaign

Twitter’s downside with porn led to Nielsen to drag a Promoted Tweet campaign this week. Nielsen briefly halted promotion on Twitter after its promotional tweets confirmed up on several account profile pages that featured X-rated pictures and video.

Nielsen promos regarded on profiles referred to as “day-to-day Dick footage” and “do-it-yourself Porn.” Twitter commercials aren’t purported to show on profiles that post adult content material. according to Adweek, which pronounced the story Tuesday, advertisements for Duane Reade, NBCUniversal and Gatorade additionally appeared adjacent to pornography.

“As Twitter works to unravel this difficulty, we now have briefly suspended our marketing campaign,” a Nielsen spokesman told Adweek.

Twitter handiest started showing commercials on user profiles in the previous couple of months and now indicates on its toughen pages that “Promoted Tweets will show on select person profiles that fit the concentrated on credentials configured for a marketing campaign.”

that is clearly an enormous problem for Twitter and other social networks that site visitors in person-generated content material whereas simultaneously asking manufacturers to promote. businesses are understandably cautious about being associated with inappropriate content material.

A Twitter spokesperson instructed Adweek on Tuesday that it’s aware of and working on the problem.

We’ve emailed Twitter and Nielsen to see if there are any new tendencies and can replace this submit if we get a response.

Postscript: Twitter stated today that it has stopped serving of Promoted Tweets to profile pages whereas it really works to repair the difficulty. here’s the corporate’s full observation:

“We’re aware that Promoted Tweets were being displayed on some profiles that incorporate inappropriate content. we’re actively working to deal with the difficulty, and have paused Promoted content material on profile pages unless we’ve got executed so.”

concerning the writer

Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, protecting the newest information for advertising Land and Search Engine Land. He spent 24 years with the la occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck began began his profession at the instances as a sportswriter and replica editor. observe Martin on Twitter (@MartinBeck), fb and/or Google+.

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