Twitter reportedly disbands Commerce team behind its Buy button
A couple of years ago Twitter slid into commerce by enabling a “Buy” button that would let users flow directly into the purchase process from an ad. Now, according to a report by Buzzfeed, the company has “curtailed” development on the button, and for the team behind it, many have left the company, while others have been reassigned to work on customer service or dynamic product ads.
(6)
