Twitter Seeks to draw more users With New Homepage

Twitter printed marginal consumer growth—the least it has proven considering going public—all through its 2d-quarter earnings call earlier this week. The social network brings in just 304 million active customers per month, a host that pales in comparison to facebook’s nearly 1.5 billion monthly customers. Twitter has long struggled to market itself successfully, due partially to the fact that new customers must practice the right money owed and use the web site often to get a grasp on it.

On Thursday, Twitter introduced a brand new homepage that must assist make clear its mission. Twitter.com will now display related, curated sample tweets for warm-button concerns and trending topics, ranging from news to sports activities to leisure.

in the past, the homepage was basically just a login page, giving little indication of what lay past. more not too long ago, Twitter started showing classes on its homepage, but best confirmed a flow of tweets for those who clicked through.

a part of the difficulty is that, for better or for worse, fb curates its feed for users, employing an algorithm that highlights what it considers important. Twitter does no longer, so despite the fact that customers take a chance on the platform, it is going to show them an unfiltered circulation of tweets that update in actual time. until you stare at Twitter all day, it can be difficult to apply the thread of a information merchandise or dialog.

“The product continues to be too tough to use,” Twitter CFO Anthony Noto said Tuesday. “We wish to simplify the product so everyone can get price from Twitter faster. this is each a product problem and a marketing difficulty.” In other words, tweaking the homepage is only one of many steps: once it snags new customers, Twitter nonetheless needs to maintain them, and that implies making it simpler for them to navigate the platform.

[by means of BuzzFeed news]