Twitter To disenchanted users, buyers: We’re Listening

2014 was a tough 12 months for Twitter: while rival facebook hit its groove with cell merchandising, the tweet-based totally social network struggled to reach at a product technique that hooks and retains new customersnodedefensive, attempted to placate skeptical traders in November by acknowledging the company’s screw ups and outlining an ambitious checklist of recent product initiatives.

Remarkably, Costolo has made good on many of those guarantees. prior this week Twitter began placing Promoted Tweets, its major cellular advert product, on 0.33-birthday party platforms—a artful hedge towards the company’s stagnant user boom. by using the summer time, tweets will appear in Google search leads to real time, due to a partnership deal the companies announced (February 05, 2015). On Twitter itself, a “what you neglected” characteristic now caters to occasional guests.

With interior audiences, Costolo has been equally clear about his failures. When an employee raised questions concerning the cruelty of Twitter’s trolls, Costolo spoke back with frank frustration. “We suck at coping with abuse and trolls on the platform, and we’ve sucked at it for years,” he wrote, in step with a leaked memo received with the aid of The Verge. “We lose core consumer after core user through not addressing easy trolling considerations that they face each day. i am frankly ashamed of how poorly we’ve dealt with this difficulty all over my tenure as CEO.”

Now, with the corporate’s fourth-quarter salary name scheduled for later today, Costolo must convince investors that he can preserve transport product and reassure users that Twitter is a protected situation for conversation. His job, and Twitter’s fate, depend on it.

[by way of The Guardian]