Twitter’s Jack Dorsey: We continue to query The Reverse Chronological Timeline

Twitter cofounder and interim CEO Jack Dorsey stated Tuesday that the social network, so as to extra effectively entice and hold new users, could move additional away from a strictly reverse chronological timeline of person posts.

“you’re going to see us proceed to question the reverse chronological timeline,” Dorsey mentioned all the way through the company’s 2nd-quarter revenue name. He referenced two latest Twitter merchandise that move far from the web site’s authentic format. One, called challenge Lightning, is ready to launch this autumn and can involve curated, are living streams of updates on breaking news situations—a product that “tells a greater story,” in keeping with Dorsey. the other, called “while you had been away,” was offered in January and brings standard, recent tweets to the highest of a consumer’s timeline.

“thru experiences like ‘while you were away’ and experiments like project Lightning, I imagine we now have struck the precise steadiness of recency and relevance,” Dorsey said.

That balance has been a struggle for Twitter, a undeniable fact that CFO Anthony Noto also mentioned throughout the decision. “Non-customers proceed to ask, ‘Why should i exploit Twitter?'” Noto said. “The product continues to be too difficult to use. We wish to simplify the product so everybody can get value from Twitter sooner. that is both a product problem and a advertising issue.”

Dorsey became the meantime CEO of Twitter on July 1, after former chief government Dick Costolo stepped down. Dorsey is at present also the CEO of mobile funds firm sq., which filed for an initial public providing late closing week. right through the revenue name, one investor asked in regards to the standing of the seek for Twitter’s everlasting CEO, and Dorsey declined to provide an update.

Twitter stated that its second-quarter revenue was once $501 million, up sixty one% from the identical duration closing yr. It had 304 million lively users as of June 2015, which means that the social community’s person base has grown just 12% considering the fact that last 12 months.

Twitter has historically had a excessive barrier to entry for brand spanking new customers, who must in finding and observe many individuals before they can get real worth from the website. In contemporary months, Twitter has tried to resolve this downside by creating an computerized timeline for brand spanking new bills, but the social community has nonetheless failed to scale on the degree of facebook, which has more than one thousand million energetic users.