Two Days In, Tumblr users Have despatched 9 Million quick Messages

Tumblr’s new rapid messaging function, which it launched to a limited pool of customers on November 11th, is gaining momentum. users despatched more than 9 million messages within the first two days.

Founder David Karp isn’t stunned that the characteristic caught on so quick. “This has by way of a ways and away been the most requested characteristic,” he stated on stage at fast company’s Innovation pageant.

in the first forty eight hours, he stated, messaging spread from 1,500 to 450,000 blogs. Twice as many messages are being despatched per 2d as posts being created, and about 70% of messages are resulting in a two-method dialog.

That’s still small potatoes in comparison with other immediate messaging products and services. In 2014, WhatsApp handled sixty four billion messages in 24 hours. And when BlackBerry launched a BBM app in 2013, greater than 10 million people downloaded it on the primary day.

“Tumblr didn’t start off as a specifically social platform,” Karp mentioned. “It began as a publishing platform, so now to head all the way to chat and messaging is rather an evolution.”