U.S. Ad Market Marks A Full-Year Of Economic Recovery In February
U.S. Ad Market Marks A Full-Year Of Economic Recovery In February
by Joe Mandese @mp_joemandese, March 18, 2022
The U.S. advertising marketplace has expanded for a full year — 12 consecutive months — in February, according to just-refreshed data from Standard Media Index’s U.S. Ad Market Tracker, a collaboration with MediaPost.
Ad spending expanded 14.7% in February, meaning that with the exception of December 2021’s tepid 1.4% growth, every month has increased at healthy double-digit gains since coming out of the advertising recession in March 2021.
Smaller ad categories continued to lead the recovery, rising 33.5% in February, while the top 10 were essentially flat.
February’s 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead.
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