UNICEF Launches #imagine campaign With Interactive App

Steve corridor on November 24, 2014

 

UNICEF introduced their new #imagine initiative to the UN common meeting this prior Monday on the twenty fifth anniversary of the convention on the Rights of children. The marketing campaign goals to name attention to the plight of youngsters world wide who lack general human rights. the center-piece of the marketing campaign is a video created via Emmy award-winning director/producer, Michael Jurkovac, who was once at the back of sure we are able to in improve of Barack Obama’s 2008 Presidential marketing campaign. The video options over a hundred celebrities and public figures — including David Guetta, Katy Perry, Idris Elba, Courteney Cox, Idris Elba, Nicole Scherzinger, Taye Diggs, Seth inexperienced and can.i.am — singing alongside to John Lennon’s “think about.”

A social part of the #imagine marketing campaign contains an initiative which urges folks to document their very own model of “think about” — with John Lennon — the usage of the TouchCast iPad app. UNICEF is encouraging folks to do so on Twitter:

After downloading TouchCast from iTunes, folks can see the place others from around the globe have recorded their variations of “imagine,” and so they will probably be invited to record their own. using voice activation, the app captures customers singing and routinely inserts them into the campaign’s launch video alongside John Lennon and other collaborating celebrities. There’s even auto-tune for individuals who don’t rather have the tonal abilities to sing on their very own. persons are then inspired to share their video model of “think about” to their social media followers the usage of the hashtags #think about and #EveryVoiceCounts.

each personally-created video that’s shared will develop into part of a brand new version of think about produced via David Guetta, to be launched on iTunes on New 12 months’s Eve 2014.