US Willingness to buy From Canadian retailers [Study]

one of the largest questions we’ve been inquisitive about with regards to Canadian outlets is whether or not or no longer their place in Canada is off-striking for potential American customers. Does the truth that a website promotes itself as “Canadian” or has a .ca domain extension reasonably than a .com extension in point of fact have an impact on who will make a purchase?

as a way to answer these questions, Search Engine individuals made use of Google’s online client Surveys platform. We commissioned a short study that we hoped would provide us a better thought of how U.S. residents in reality really feel about buying from a Canadian retailer.

The question SEP requested was once, “At what level would you imagine purchasing a $50 merchandise (that you simply really need) from a Canadian retailer rather than a US retailer?”

Respondents were asked to decide on some of the following five choices:

• same price
• $45 (10% less)
• $37.50 (25% much less)
• $25 (50% much less)
• i would never!

What Did We study?

After accumulating responses from more than 1,500 U.S. residents between the a long time of 18 and sixty five, we got here up with some attention-grabbing findings about their attitudes against purchasing from Canadian retailers:

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• 1/three of americans would never believe shopping for an item from a Canadian retailer, although it have been the identical worth.
• amongst respondents in the us Midwest, women chose the response, “i’d by no means!” extra continuously than males.

View more results from our study right here.

What Does This imply for You?

These findings indicate that being an obviously Canadian retailer does indeed have an impact on whether or not a US consumer will buy from you. the consequences of this survey present crucial perception into the shopping for causes and attitudes of yank customers, and can assist information you for your search engine marketing and digital advertising and marketing efforts.

when you operate a Canadian-based web site, it can be smart to keep away from promoting your self as a proudly Canadian retailer, especially in case you are concentrated on U.S. shoppers. in case your site at present features a .ca area extension, you may also want to consider your choices for switching to a .com extension or operating each a .ca and .com website to focus on both Canadian and American consumers.

SEP will continue to dive deeper into the affect of having a .ca domain extension whereas focused on U.S. customers, so stay tuned for extra fascinating insights!

Future Areas of research

SEP continues to study how U.S. customers understand Canadian-primarily based web sites, specifically these with .ca area extensions. Our purpose is to raised recommend our Canadian shoppers on tips on how to construction their online presence, and whether or not or not they will have to promote themselves as a Canadian company in the event that they want to raise trade south of the border.

on account of this find out about, we’ve recognized some potential areas for future analysis and questions we’d like to answer:

• Are US girls more loyal to American manufacturers than males?
• At what price level would a US purchaser imagine purchasing from a Canadian retailer?
• Does the present exchange rate affect whether or not or now not a US purchaser will buy Canadian?
• What categories of items are american citizens in all probability to buy from Canada?
• What are the precise reasons why a U.S. consumer would never buy Canadian?

Will these findings affect how you use your Canadian web site? Have another query you’d like SEP to look into? tell us in the feedback!

^{* Lead image adapted from Jamie McCaffrey}